What is CRM?

It is a tool to help your manage your most important capital – your customers!

CRM or Customer Relationship Management, is the key to stable company relationship management by enabling you to manage all your work and information related to the care of your business relationships with people, groups and companies.

CRM offers a variety of activities, including:

  • Detailed management related to contacts, e.g. addresses, phone numbers, e-mail, website, notes, correspondences, documents, to-do’s and activities.
  • Communicate with your contacts and effectively follow your correspondences
  • Send personalized mailings, serial letters and fax*
  • Maintain accurate documentation of your interactions with contacts
  • Schedule appointments, calls and to-do’s
  • Create reports in order to check activities

*see our addon OUTREACH|IT for Act! for more information

Act! is the most successful CRM-software since it’s debut in 1987. Today millions worldwide rely on Act! as their „command center“, which displays current information on company relationships and sales oppertunities.

How can my company benefit?

A CRM-solution is essential for most companies’ success.When you work with people, you need a CRM

We have a list of a CRM’s main benefits:

  • Manage your contacts with ease
  • Collaborate better with your colleagues by exchanging crucial information
  • Enhance your productivity and profits
  • Intensify customer loyalty
  • Follow your sales team’s revenue sources
  • Improve your marketing profitability

Manage your contacts with ease

Whether it is a large company or small, you need information on your customers and a tailored CRM-strategy and solution. Except for pedigree information such as name and telephone number, you have to keep an eye on your customer’s needs in order to offer superior service and thus boost customer loyalty. Act! can be individually adjusted so that the data your company needs is included and displayed. Employees find contact information quickly and so can personalize their service and customer relationship management. This is the noticeable difference on today’s market.

Collaborate better with your colleagues

Do not disregard how important it is to work with a dynamic CRM-solution! If you have offices elsewhere or employ sales force, data and information can still be exchanged. You can access your data from different vantage points such as you desktop, the cloud, your mobile device or a combination of these. Ihr ganzes Team kann dieselben Daten einsehen, was Ihrem CRM System zu Gunsten steht. Sie können auch den Zugriff einzelner Nutzer auf die Daten einschränken.

Enhance your productivity and profits

In our experience strong CRM-systems increase productivity by up to 30%! By consolidating all contact information into one place, and the access program is easy to handle, you save time. In Addition you can significantly reduce paperwork and your team has immediate access to all relevant information. Every user can plan meetings and calls, to-do’s as well as set up reminders in order to make sure no appointment or deadline is forgotten. You save time and thus Act! is your ultimate customer relationship manager!

High productivity = High profits

Intensify customer loyalty

Of the customers who leave a company, more than 65% of customers say that they have the feeling that the company is not interested or does not offer the service that they expect. You can spend unimaginable funds on new customer acquisition but that does not ensure long term customer loyalty. How much revenue are you missing out on? Customer relationship tendance is a must since it is the fastest way to ensure company profitability. Managing a lasting and profitable relationship with your customers and interested parties is based on regular communication and unterstanding of their needs as well as timely feedback. All this can be achieved with a stable CRM-strategy and use of a CRM-system such as Act!.

Follow your sales team’s revenue sources

Are you unsure of your sales team’s performance? Act! prevents sleepless nights when you can be sure to have a system where sales team’s activities can be accessed and managed quickly. The sales team is responsible there are no missed opportunities or unfollowed leads. Act! is a solution which improves the system, customer relationships and raises your revenue. It ensures that your team constantly offers service of the highest quality which makes you stand out from the competition.

Improve marketing profitability

By addressing customers and potential customers who have expressed an interest in certain products or services you can reduce expensive advertising which does not work or does not reach the customers who want to buy. Stay in contact with customers by creating and sending newsletters, personalized serial letters for certain customer groups or personalized e-mails and faxes in a matter of minutes.